Solutions

Spark Sensory AI offers modular tools you can plug into product, brand, and UX work. Each solution combines sensory & experience science, cultural meaning, and predictive AI, so you get decisions—not just data.

Product & Experience Testing

Precision sensory and experience science for products, packs, and journeys. From FMCG and beauty to digital flows, we run agile tests and multivariate models to show exactly what to change and what to protect.

ChatterSpark: Real‑Time Experience Journeys

Mobile diaries, video, and conversational capture that follow people through real‑world usage—packs, products, services, and apps. See where moments delight, irritate, or confuse, in their own language.

Spark Cultural Code Atlas™

Our flagship mapping tool that links multisensory data, cultural codes, predictive models, and AI personas to show dominant and emergent codes, tensions, and white‑space territories across markets.

Semiotics & Cultural Codes

Deep decoding of visual, verbal, interaction, and sensory codes in your category. We identify the territories—like “wild elegance” or “calm control”—that your brand can credibly own across product, UX, and comms.

Sparkle Playbook: Sensory, Culture & Futures

An integrated blueprint that combines trends, cultural codes, sensory rules, and innovation territories for your brand. Adapted to food, health, beauty, UX, mobility, and services.

AI Personas Toolkit

A set of data‑grounded personas (starting with India, extendable to APAC) that simulate how different users feel and respond to products, journeys, and messages—built to plug into your product, UX, and marketing decisions.