Product and Experience Testing
Sensory and UX testing for products, packs, and journeys
Descriptive and consumer sensory, UX journey tasks, and multivariate modeling to link features to liking, emotion, and behaviour across FMCG, beauty, health, and digital experiences
Measure how products, packs, and journeys really feel—and what that means for choice
Our Tools
These tools help in generating sensory insights that spark real feelings
Brand Pulse
Measuring emotional response patterns
Touch Lab
Testing texture impact on feelings
Sense Scan
Analyzing sensory triggers deeply
Mood Map
Mapping feelings onto sensory inputs
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Product and Experience Testing
Questions
Which variants or designs should we launch, reformulate, or kill?
What sensory/UX levers drive liking, trust, and repeat?
How far can we change without breaking the brand promise?
Deliverables
Sense Scan / panel and consumer results.
Drivers‑of‑response models and “keep / dial up / fix” guidance.
Clear, category‑agnostic recommendations (products + UX).