We help organisations answer four fundamental questions — about consumers, products, culture and what may happen next.
Understand Consumers
Build Better Products
Decode Culture
Simulate Decisions
What do people need, value and choose and why?
Consumer research • Behaviour • Needs • Occasions
How can products deliver experiences people prefer?
Sensory science • Product testing • Optimisation • Claims
What meanings, codes and shifts are reshaping the category?
Spark Cultural Code Atlas™ · Semiotics · Cultural Intelligence
How might different consumers respond before you go to market?
AI Personas™ · Digital Twins™ · Scenario testing
Research becomes more valuable when it connects to what comes next.
Spark Sensory AI connects consumer research, sensory intelligence, cultural codes and AI — turning evidence into intelligence that keeps working.
Evidence
Intelligence
Action
Bringing together raw consumer research, sensory science, and cultural code discovery.
Synthesising research, cultural intelligence and AI into models and frameworks that make evidence more useful over time.
Turning intelligence into clearer choices about where to act, innovate and grow.
U.S. Oral Care
Functional Foods · India
15+ Markets by October
When an ingredient becomes a cultural signal. Exploring how functional oral care transforms into a daily lifestyle and identity marker across United States consumers.
When everyday food starts carrying a health job and exploring how nutrition, wellness and functionality are reshaping food choices in India.
Turning research evidence into consumers you can interrogate and simulate while expanding interactive AI persona models across fifteen global markets.
From early innovation and product optimisation to understanding culture and anticipating response, we connect evidence and intelligence across the decision journey.
INNOVATE
OPTIMISE
UNDERSTAND
ANTICIPATE
Choices & scenarios
Concepts & propositions
Products & sensory experience
Consumers & culture
Emerging needs & opportunities
Claims & communication
Portfolio & renovation
Categories & occasions
We work across markets, categories and business questions, combining local consumer understanding with consistent research and intelligence frameworks.
WHERE WE WORK
WHERE WE APPLY IT
WHAT WE BRING
North America · Europe · Asia Pacific · Middle East & Africa
FMCG · Health & Wellness · Beauty & Personal Care · Financial Services · Technology
Consumer Research · Sensory Science · Cultural Intelligence · AI & Predictive Models
We’ll bring the right combination of research, sensory science, cultural intelligence and AI.
USA · Singapore · Malaysia · India